Nielsen ratings tell potential advertisers how many people watch a specific show broken down by age and sex. Based on these ratings numbers, advertisers can decide which TV program best fits their target audience. This is why there are so many beer and truck commercials during Monday Night Football and so many weight loss and wrinkle cream ads during Lifetime's movie of the week.
If the shows on one network consistently get lower ratings than shows on another network, advertisers might decide to take their business elsewhere. The job of the director of network programming is to gauge constantly shifting and fragmented audience tastes to build a morning, daytime and primetime TV schedule that draws the most viewers possible. That means higher ratings, better advertising sales and more profit for the company.
The director of network programming's job is split into two basic parts: development and scheduling. Development is the process of identifying good show ideas, buying them and investing the money and resources to turn the idea into a highly marketable, successful TV program.
Network development specialists assist the director of network programming. Scheduling is figuring out how to balance all those new ideas with existing shows in a way that entices rather than alienates the audience. If you move a hit show around too much, viewers might lose it. But if a primetime lineup gets too stale, viewers might go elsewhere looking for fresher ideas.
Scheduling is part of a TV network's overall business strategy: to make the most amount of money possible. The network might find that the existing shows aren't pulling in enough young, male viewers a particular favorite for advertisers. The director of network programming might decide to throw a new bikini-clad reality show into a popular primetime line-up to convince more young male viewers to stick around.
With the tent pole strategy, a network introduced new shows in between two confirmed hits, hoping that the hit shows would act as tent poles, pulling up the ratings of the shows before or after them.
The biggest ratings success of that strategy was NBC's "Friends," which debuted at p. Thursday night in between the hits "Mad About You" and "Seinfeld. The job description of the director of network programming is changing rapidly. TV networks realize that not only are they competing with each other, but with other media delivery platforms, including streaming video available over the Internet and through mobile devices like cell phones and iPods.
In this evolving media universe, the director of network programming must figure out how to best deliver content to the most amount of people while generating the most amount of advertising revenue.
This means that TV scheduling is only part of the equation. If a show debuts on Thursday night, it needs to be available for streaming on the network's Web site Friday night, available for download on iTunes Saturday night and available as video on demand by Sunday. So what kind of person is best qualified to be a director of network programming?
Is it better to be a savvy businessperson or a creative visionary? Keep reading to find out more. Being a successful director of network programming requires a rare combination of skills as well as the ability to know what makes good TV. The director of network programming has to analyze the latest data on audience viewing patterns to pinpoint emerging trends before they're played out.
They also need to analyze past ratings successes and failures to figure out the best time of year to launch a new show or debut an original movie. They need to screen TV pilots in front of test audiences and know which comments to accept and which to reject.
On the creative side of things, the director of network programming needs to follow popular trends without being afraid to take a risk. A recent trend for American television networks is to spot hit shows in other countries, mainly England, and repackage them for American audiences. The director of network programming needs to see the "big picture" at every development stage and scheduling process. For example, if the comedy development executive comes to her with an idea for a new show, she needs to envision how that show might fit into the schedule two years down the line.
That hypothetical schedule might include several other projects that are already in development and that may or may not ever make it on air. Since network television is a business, everything the director of network programming does must fit within a budget. He doesn't have endless funds to develop dozens of new shows every season. Schedulers also perform project progress monitoring duties, as well as identifying critical activities, and reviewing forecasts with progress achieved to date.
One of the primary places where the skills of a project scheduler or planner are mostly needed l is in the engineering and construction industry, or in software development. Project schedulers perform various functions, which may vary with the specification of the project, field engineers, superintendents, and project managers assigned. However, the following job description example shows typical project scheduler tasks, duties, and responsibilities performed in most organizations:.
Therefore, if you are in high school and are interested in engineering and construction professions, you might want to become a project scheduler.
To prepare for this career, courses on project management, scrum , critical path analysis, six sigma green belt, management information systems, spreadsheets, and word processing will give you a good start. In securing a job as a project scheduler and be successful in your career, most employers will expect you to meet the following requirements, including skills, knowledge, and abilities:. If you are interested in advancing your career in project scheduling, you can take a post secondary degree program in engineering, business administration, management information systems, or an MBA.
Also, project schedulers might opt to become subcontractors, project coordinators, project managers, or field superintendents. If you are an employer needing to hire new project schedulers, you will find the job description sample and information in this post useful in creating a suitable description for the role in your organization.
You can produce a detailed work description that is effective in helping you to attract the best candidates to your project scheduler job offer.
Also, individuals interested in becoming a project scheduler will find the content of this article beneficial in learning about the duties and responsibilities that make up the role. They will now be able to make informed decision about the career and adequately prepare themselves for it. They post schedules, solve production problems, seek to improve processes, and help fulfill company expectations. Production schedulers use their knowledge of the production process and reports to create daily and weekly production schedules.
They must also be able to comprehend reports and make recommendations about where improvements might be made.
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